At Lang Family Eye Care, we blend comprehensive services, insurance partnerships, and up-to-date technology to keep quality eye care within reach. We focus on family-centered care and keep pricing competitive by offering specialized services efficiently.
Starting with Quality Vision Care
At Lang Family Eye Care, you can get a full range of eye care services without having to worry that lower costs mean lower quality. Since Dr. Laura Lang and Dr. Ryan Lang run the clinic together as a husband-and-wife team, we can keep overhead down—definitely less than the big corporate chains.
We opened our New Berlin office back in 2013, and right from the beginning, we set out to offer more personalized care. That means we actually spend time with you, not just rush you through, and we’ve managed to keep prices reasonable.
Some reasons eye care is affordable at Lang Family Eye Care:
- Being family-owned means no big corporate markups
- We deal with patients directly, so there’s no middleman inflating costs
- Smart scheduling so you can actually get an appointment when you need it
Our frame and contact lens selection is huge, with lots of brands at different price points. You can stick to your budget and still get something that looks and feels right.
Types of Eye Exams and Services
Routine eye exams go straight to your vision insurance, so preventive care ends up being much more affordable. Vision insurance usually includes an annual covered amount toward glasses and contacts if you buy through your eye care provider.
Here’s what we offer:
- Pediatric and developmental eye care
- Ocular disease management
- Glaucoma treatment
- Macular degeneration care
- Conjunctivitis treatment
- Cataract management
If you need orthokeratology or keratoconus treatments, we’ve got you covered. Usually, you’d have to go to a much pricier specialty clinic for these, but here, they’re part of the standard menu.
We’ll fit you for contacts using corneal mapping tech, which you honestly won’t find at most other places. No extra referral fees or facility charges—just advanced care included in your visit.
We customize your prescription for whatever you need—work, sports, you name it—so you don’t end up coming back for more appointments or shelling out for extra consultations.
Provide the Latest Equipment and Training
You get the benefit of advanced equipment without paying those ridiculous fees some places tack on for “high-tech” services. We make it a point to invest in the latest diagnostic tools, but don’t let the prices get out of hand.
For contact lens fittings, we use corneal mapping. It’s a high-tech way to make sure your lenses fit right the first time, which saves you from having to come back and spend more.
When you need a referral, we’ve built relationships with other eye care pros—like Dr. Joshua Heinecke at Target Optical—so you’re not stuck paying for unnecessary extras.
Some of the tech we use:
- Digital retinal imaging
- Corneal topography mapping
- Automated refraction systems
- OCT scanning
Your family sees eye doctors who keep up with the latest in eye health. We’re always advancing our learning too, so you get modern care without the crazy research clinic price tags.
Because we use advanced instruments, we can spot eye issues early. Catching problems sooner often means less expensive treatment down the line.
How Lang Family Eye Care Keeps Vision Care Affordable
We accept a variety of insurance types—medical, vision, and Medicare—and if you don’t have coverage, we offer self-pay discounts, too.
Flexible Insurance Billing
We’ll run your claims through either medical or vision insurance, depending on what you need. This approach lets you get the most out of your benefits, no matter what kind of coverage you have.
For example, if you’re experiencing dry eyes, infections, or other health issues, your exam might go through your medical insurance. For regular screenings and new glasses or contacts, vision insurance usually covers it.
Our office handles all the insurance paperwork—verification, pre-authorization, the whole headache—so you don’t have to mess with paperwork or chase down claims yourself.
We’ll help with:
- Electronic claims
- Checking your benefits before you come in
- Explaining what your insurance actually covers
- Coordinating payment plans if you need them
Lang Family Eye Care is Credentialed for Medical Insurance
Medical insurance pays for eye care when you’ve got symptoms or a medical diagnosis that needs treatment. We can work with most medical insurance carriers.
Eye care issues such as glaucoma screenings, diabetic eye exams, and care for injuries or infections are usually covered by your medical plan. Sometimes, specialty contact lens fittings for corneal conditions are covered, too.
We’ll check your medical benefits before you start any treatment, so you know what you’re on the hook for—no nasty surprises.
Medical insurance typically covers:
- Diagnosis and management of eye diseases
- Follow-up care after injuries or surgery
- Specialty testing and imaging
- Treatment for eye symptoms
Lang Family Eye Care is Credentialed for Vision Insurance
Vision insurance usually covers your basics—routine eye exams, glasses, contacts. Lang Family Eye Care works with most major vision plans to stretch your benefits as far as they’ll go.
Your yearly exam is often fully covered, and you’ll get allowances for frames and lenses, too.
We stock a range of frames that fit into the typical insurance allowance, so you can often walk out with a new pair and barely pay anything extra.
Vision plans often cover: 
- Annual eye exams
- Frame allowances
- Lens upgrades and coatings
- Contact lens fittings and supplies
We Accept Medicare Insurance
Medicare Part B pays for medically necessary eye care at Lang Family Eye Care, like treatment for age-related conditions and diabetic screenings.
You’ll pay your usual Medicare deductible and coinsurance, but they file claims directly and accept assignment, so your costs stay within Medicare-approved limits.
If you’ve got a Medicare Advantage plan, you might get extra vision benefits. The office coordinates with those plans, too, so you don’t miss out.
Medicare covers:
- Annual diabetic eye exams
- Glaucoma testing for high-risk folks
- Follow-up care after cataract surgery
- Treatment for age-related macular degeneration
Ask Us About Self-Pay Discounts
No insurance? We’ll give you a break on pricing if you pay at the time of service. Self-pay discounts apply to exams, specialized tests, and eyewear.
The exact discount depends on what you need and when you pay. For bigger expenses—like specialty contacts or a couple pairs of glasses—we’ll help you set up a payment plan that works for your budget.
Self-pay options include:
- Discounts for paying up front
- Interest-free payment plans
- Package deals for multiple services
- Family discounts if you bring in more than one person
Frequently Asked Questions
What you’ll pay for an eye exam really depends on where you go and who you see. Basic exams can run from about $50 up to $200 in 2025. Kids get special screenings—honestly, those are a great deal for the long-term—and you can book the old-fashioned way or online now, which is kind of nice.
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